Introducing Michael Marenick
- by S. Wulffhart

Marenick has done shows on Home Shopping Network, The Shopping Channel of Canada and has been interviewed on CNBC television and on a national informercial for Cellutone.

Eight years ago, Michael Marenick was a computer programmer with no connection to the beauty industry. Today, he's the founder of one of the most exciting skincare companies in North America-a company that has been profiled in Self, New York Magazine, Newsweek, the New York Times and Washington Post.

"We're going to be on The View again, "Marenick says matter-of-factly over the phone from his New Jersey headquarters. "Co-host Lisa Ling uses this line. In fact, just the other day, she listed it as one of her favorites."

So how did a computer programmer give up the glamorous world of digits, databases and disk drives to enter the arena of creams, serums and lotions?

"My mother suffers from psoriasis," Marenick explains. "It became incredibly frustrating. I wanted to help find her a cream, but nothing worked." Michael searched the market for a solution in a jar, but to no avail.

Fed up with the products on the drugstore shelves, Marenick decided to do his own research. The solution to his mother's problem, he discovered, was sitting in his refrigerator.

"The egg has all the nutrients and nourishment you need for your skin!" Marenick explains. "I made my first test batch of cream in the kitchen."

Michael's miracle cream worked wonders on his mother. Soon afterwards, he began giving samples to his friends and family. When they came back with the impressive results, Michael realized he was on to something!

From this one cream, which successfully treated his mother's psoriasis, L'Avenir was born. So isn't it a little crazy that a computer programmer would become a cosmetics king? Not according to Michael! He explains that it wasn't a difficult transition at all.

"As a computer programmer, I'm from a very detail-oriented background," he explains. "Creating skincare products that target problem areas require the same sort of attention."

So does he miss his day job?

Not in the least.